Creative Lead – DTC & Performance Creative

Lead the creative engine behind a high-growth DTC brand.

We’re looking for a Creative Lead to oversee creative production across agencies and an in-house team. You’ll turn customer insights and performance data into better creative, manage production from brief to delivery, and build systems that help the team produce and test winning concepts consistently.

What You’ll Own

• Manage creative agencies and partners from briefing through delivery and performance review

• Lead the full creative workflow across research, briefs, production, QA, feedback, testing, and learnings

• Write around 10 creative briefs per week based on research, customer insights, and performance data

• Review scripts, UGC concepts, statics, hooks, edits, landing-page ideas, and research

• Give clear, actionable feedback and keep creative workflows moving in Notion

• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers

• Analyze creative performance across metrics such as hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue

• Turn performance insights into clear recommendations and repeatable creative systems

• Run biweekly agency calls and keep partners accountable for quality and execution

What You’ll Bring

• 4+ years of experience in performance creative, creative production, or agency/vendor management

• Experience managing creative agencies, creators, editors, designers, or copywriters

• Strong experience briefing paid social creative, particularly for Meta and TikTok

• Solid understanding of DTC/eCommerce, UGC, performance creative, and direct-response marketing

• Comfortable managing creative workflows in Notion or similar tools

• Ability to connect creative decisions with performance data and business results

• Excellent written and async communication skills

• Highly organized, proactive, detail-oriented, and comfortable owning outcomes

Bonus Experience

• Health, wellness, supplement, fitness, or consumer health

• Managing multiple brands or agency/vendor partners

• Sourcing and evaluating agencies or freelancers

• Creating creative performance reports and learning updates

• Using ad libraries, customer reviews, Reddit, Amazon reviews, and TikTok for creative research

Ready to Lead Creative Performance?

If you know how to turn research and performance insights into better creative—and can build the systems to make it happen—apply with examples of your work and your experience improving creative production and performance.